CHALLENGE
Create a campaign on a social issue of your choice that appeals to you.

One topic that immediately caught our attention is the difference in sexual desire between couples (the libido gap).

INSIGHT
We tend to think that sex starts in bed, but we forget what it takes outside the bedroom to get there.

There are 4 million married couples in the Netherlands. One million of these marriages are sexless, and a lack of sex or intimacy is one of the main reasons why around 25,000 couples divorce each year. Two of the main reasons why couples stop having sex are that they no longer make time for each other and communicate poorly, whilst continuing to believe that sex happens spontaneously.

APPROACH
We’re going to remind couples how to find their way back to the bedroom.

The sex helpline is back in the spotlight. Not as you may remember it from the past, but now as a tool to help you reconnect with your partner. The 0069 sex helpline is available every day to offer practical tips and advice on how to find your way back to the bedroom together. Together with sexologists, we are building a database containing information, advice and common misconceptions, so that the sex helpline can provide new advice every day.